Founder-Led Sales

Most founders underestimate the cost of doing nothing in sales. This blog breaks down the uncomfortable truth: if you keep duct-taping your process, relying on founder muscle, and guessing your way through deals, you’ll keep hitting the same walls.

After running 531 sales calls with 211 companies, the patterns are painfully clear: founders don’t have a product problem, they have a sales system problem. Deals stall not because buyers aren’t interested, but because founders accidentally hand over control, repeat the same inconsistent story, target an ICP that’s too broad, and reinvent the wheel on every deal.