Grow Your Revenue

Efficiently

Properly

Strategically

Incredibly

Efficiently

Grow Your Revenue

Efficiently

Sustainably

Strategically

Incredibly

Efficiently

Install the system. Scale the results.‍

The Founder’s Sales Engine™ and GTM Fabric™ help companies grow
faster with structure, not chaos.

Click the button below to set up a call to discuss where you are, where you need to be, and what needs to change. We'll make a recommendation on the spot.

Your business is your legacy and you deserve to be successful. Let's get started!

Apply Now!
Our Founder has worked with

Most companies don’t fail because of their product, they fail because they can’t build a scalable revenue system.

We architect and install go-to-market systems called The Founder’s Sales Engine™ and GTM Fabric™, customized to your business, built inside your company, with the execution muscle to make it stick.

Your company probably struggles with:

No real GTM system: just hustle, hope, and founder heroics
Outbound efforts that are random, inconsistent, and unpredictable
Founders still deep in deals instead of leading growth
Opportunities that can’t close consistently or at scale
Poor-fit leads becoming opportunities that never close and aren't qualified properly

Hiring expensive revenue leaders won’t fix a broken system. Neither will throwing a junior rep at it get you out of founder-led sales.

You need a system built by someone who’s scaled one before, combining proven sales leadership, systemized execution, and intelligent automation.

Whether you need foundations, or you need embedded
leadership, we're ready.

The Founder's Sales Engine™

For companies doing $250K+ in annual revenue where the founder is still the best (or only) closer.  This is a "done-with-you" 10-week engagement with a full GTM curriculum and 1:1 work. The goal is to get you out of sales, with structure in place and pipeline that doesn’t rely on founder heroics. You'll get:

ICP & USP Clarity: Nail who you’re selling to and why they buy and why from you
Positioning & Messaging: Build pitch, outbound, and offer narrative that lands to convert interest into intent
Outbound System: Write, launch, and scale campaigns that actually convert
Qualification & Deal Flow: control deals so they close faster, with more clarity, and certainty.

... and a lot more.
‍

GTM Fabric™

For companies doing $2M+ in annual revenue with at least two reps but missing a scalable system behind their sales strategy. This is a month-to-month subscription on a 15-day termination (because we believe we need to EARN the next month's revenue). The goal is to install a repeatable, company-wide revenue operating system that drives pipeline, predictability, and performance. You’ll get:

ICP & Segmentation Strategy: Focus your team on the right customers, at the right time, with the right message.
Sales Process Architecture: Build a clear, stage-based process that maps to how your buyers actually buy and how your reps should sell.
Messaging & Enablement: Codify the pitch, objection handling, and proof required to close deals and arm your team to use it.
Outbound & Pipeline Engine: Launch outbound that scales, creates real opportunities, and feeds your team consistently.
Leadership Layer & Performance Rhythm: Install the management cadence, forecasting discipline, and accountability structures your team needs to scale.

... and a lot more.

99.2%
Customer satisfaction
100M+
Revenue generated by our founder
8x
Close rate growth
$150K
Pipeline added in 15 days

Meet Our Founder & CEO

Ben J. Abbey has proven success in growing businesses (>$100M sold), leading change, and building strong teams.

Scaled revenue from six to nine figures by installing real GTM systems at every stage: startup to scale.
Successful exit: Built a company from scratch, sold it, and carried the hard-won playbooks forward.
Rebuilt broken sales motions into successful ones, going from 6-to-9 figures.
Built and led high-performing GTM teams from zero to hundreds of employees.
Achieved triple-digit growth, regularly.
Designed Repeatable Sales Engines: Built outbound, messaging, and process that drives pipeline predictably.
Integrated AI into GTM workflows to boost team productivity and reduce cost by orders of magnitude.
Trusted by founders and boards to own the revenue engine and deliver outcomes, not decks.
If you’ve outgrown early stage selling but don’t yet have a real GTM operating system installed, Ben will build it and make it run.

Don't take it from us. Take it from our founder's network.

I’m happy to take personal reference calls to share the wonderful talents Ben can bring to your organization, either in a sales leader role, a country MD role, or as change agent for unlocking growth in your sales organization.

Peter FitzGibbon's portrait
Peter FitzGibbon
SVP—SADA

Ben played a pivotal role in SADA’s successful transformation[…]. His unwavering commitment to putting the client first and his ability to instill that value across the organization were instrumental in this transition.

Paul Benjamin's portrait
Paul Benjamin
Director of Sales—SADA

Ben is a smart, dedicated, and highly collaborative individual. I wholeheartedly recommend him for any position requiring strong sales leadership and a commitment to team success.

Brad Laudal's Portrait
Brad Laudal
Account Executive—SADA
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