Grow Your Revenue

Efficiently

Properly

Strategically

Incredibly

Efficiently

Grow Your Revenue

Efficiently

Sustainably

Strategically

Incredibly

Efficiently

Install the system. Scale the results.
‍
The Founder’s Sales Engine™ and GTM Fabric™ help companies grow
faster with structure, not chaos.

Click the button below to set up a call to discuss where you are, where you need to be, and what needs to change. We'll make a recommendation on the spot.

Your business is your legacy and you deserve to be successful. Let's get started!

Apply Now!

Most companies don’t fail because of their product, they fail because they can’t build a scalable revenue system.

We architect and install go-to-market systems called The Founder’s Sales Engine™ and GTM Fabric™, customized to your business, built inside your company, with the execution muscle to make it stick.

Your company probably struggles with:

No real GTM system: just hustle, hope, and founder heroics
Sales efforts that are random, inconsistent, and unpredictable
Founders still deep in deals instead of leading growth
Sales teams that can’t close consistently or scale performance
Outbound that’s broken: inconsistent, low-converting, or non-existent

Hiring expensive revenue leaders won’t fix a broken system and neither will throwing a junior rep at it to get you out of founder-led sales.

You need a system built by someone who’s scaled one before, combining proven sales leadership, systemized execution, and intelligent automation.

That’s where GTMomentum Inc. comes in. 

‍GTM Fabric™ gives you a system with embedded leadership. The Founder’s Sales Engine™ helps you install the foundational system for repeatable growth. We:
Fix your foundation: ICP clarity, value prop, sales process, outbound motion, enablement, and pipeline generation to enable you to get to growth
Outbound systems that move from random outreach to predictable pipeline
Sales messaging and positioning that turns interest into intent
Leadership and coaching to level up (or replace) existing sales teams
AI-augmented automation across outbound, enablement, and sales to scale smarter

We meet you where you are, based on our experience selling nine-figures over the last 20+years.
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The Founder's Sales Engine™ is our "done-with-you" engagement and is how founder-led teams install the foundations of that system, fast. We work side-by-side with you to implement messaging, outbound, qualification, deal control, and live pitch systems to  get you out of founder-led sales without losing control.

GTM Fabric™ is our month-to-month embedded leadership engagement to install and run a complete operating system for scaling revenue. It gives you the architecture: ICP clarity, value proposition, outbound motion, pipeline generation, enablement, tooling, embedded leadership, and sales process, all wired for repeatability.

Apply Now!
Shiny balls going across a bridge

Meet Our Founder & CEO

Ben J. Abbey has proven success in growing businesses (>$100M sold), leading change, and building strong teams.

Scaled revenue from six to nine figures by installing real GTM systems at every stage: startup to scale.
Successful exit: Built a company from scratch, sold it, and carried the hard-won playbooks forward.
Rebuilt broken sales motions into successful ones, going from 6-to-9 figures.
Built and led high-performing GTM teams from zero to hundreds of employees.
Achieved triple-digit growth, regularly.
Designed Repeatable Sales Engines: Built outbound, messaging, and process that drives pipeline predictably.
Integrated AI into GTM workflows to boost team productivity and reduce cost by orders of magnitude.
Trusted by founders and boards to own the revenue engine and deliver outcomes, not decks.
If you’ve outgrown early stage selling but don’t yet have a real GTM operating system installed, Ben will build it and make it run.
Sales leadership icon

Install the Sales Engine Your Company Should Already Have

We build the sales engine you should’ve had 12 months ago and make it run without you needing to babysit everything. And, we layer in AI and automation where it actually matters so your team works smarter, not just harder.

Pipeline Growth

Build and optimize outbound sales motions that generate consistent pipeline growth.

Smarter Sales Team

Train and level up your reps with direct coaching and process, so they can operate independently.

Shorter Sales Cycles

Shorten sales cycles through process improvements and better pipeline management.

Better Deal Quality

Dial in your ICP and outbound targeting to avoid tire-kickers and close more with less effort.

More Pipeline at a Higher Value

Build an outbound strategy that delivers measurable revenue impact and optimize pricing models to maximize deal size and profitability.

AI That Actually Helps

Automate admin work, scale outbound faster, and use tooling that makes your team sharper, not just busier.

Real-Time Optimization

You don’t need a strategy doc. You need someone who sees what’s not working and fixes it live.

A playbook icon

Sales Acceleration & Playbooks

We build the playbook and train the team so reps stop guessing and start closing. Everything’s customized. Everything’s field-tested. No templates, no fluff.

Faster Onboarding

Cut onboarding time with playbooks that actually work and layer in AI to make it stick.

Make Performance Repeatable

Install best practices across the team so top rep behavior becomes the standard.

Messaging That Converts

Give your reps talk tracks and messaging that actually land with your ICP, not just what “sounds good.”

Close More Deals

Equip the team with objection handling, qualification, and deal-framing that turns interest into revenue.

Increased Deal Size

Train teams to articulate value and position solutions that maximize deal size and profitability.

Real-Time Coaching

Leverage AI-powered feedback to provide real-time coaching and help reps adjust their approach on the fly.

A magnet with a ball

Lead Generation

We don’t just book meetings: we build a system that fills your pipeline with the right buyers, consistently. You get qualified conversations, not calendar noise.

1 Meeting Per Day on Average

Consistent lead generation to keep your pipeline full.

Higher Lead Quality

We dial in your ICP and messaging so you’re talking to decision-makers who actually care.

Better Conversion, Faster Deals

Our outreach gets replies, drives urgency, and sets up your sales team to win faster.

Full-Cycle Sales.
From Generation to Close.

From prospecting to closing deals, we help your team execute every stage of the sales process with precision. Our full-cycle sales approach ensures that leads are nurtured and converted into long-term customers.

Targeted Lead Generation

Reach prospects through calls, emails, and LinkedIn outreach.

Balanced Volume & Quality

Drive more pipeline without sacrificing lead quality.

Higher Win Rates

Close more deals with proven sales methodologies and structured follow-ups.

A lightning bolt

AI-Enabled Selling

AI won’t replace your sales team but it will supercharge it if you know how to use it. We plug AI into your outbound, workflows, and coaching to make your team faster, smarter, and more consistent.

Tailored Setup

We configure your sales stack (email, CRM, enablement, data tools) so everything talks to each other and nobody has an excuse for not putting that deal into pipeline.

Automate The Grind

No more manual follow-ups, data entry, or scheduling hell. AI handles the busywork so your team can sell.

Smarter Personalization

Personalize outreach at scale using AI-generated emails, LinkedIn messages, and call scripts that resonate with prospects.

Target Those Ready To Buy

Let AI surface the accounts that are showing intent, engaging content, or matching your ICP for no more wasted outbound.

Speed Up the Close

AI helps us time the right message to the right person, so you hit when interest is hot and move deals faster.

Whether you need foundations, or you need embedded
leadership,we're ready.

The Founder's Sales Engine™

For companies doing $250K+ in anuual revenue with founder-led sales where the founder is still the best (or only) closer.  This is a "done-with-you" 10- week engagement with a full GTM curriculum and 1:1 work. The goal is to get you out of sales, with structure in place and pipeline that doesn’t rely on founder heroics. You'll get:

ICP & USP Clarity: Nail who you’re selling to and why they buy and why from you
Positioning & Messaging: Build pitch, outbound, and offer narrative that lands to convert interest into intent
Outbound System: Write, launch, and scale campaigns that actually convert
Qualification & Deal Flow: control deals so they close faster, with more clarity, and certainty.

... and a lot more.
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GTM Fabric™

For companies doing $2M+ in annual revenue with at least two reps but missing a scalable system behind their sales strategy. This is a month-to-month subscription on a 15-day termination (because we believe we need to EARN the next month's revenue). The goal is to install a repeatable, company-wide revenue operating system that drives pipeline, predictability, and performance. You’ll get:

ICP & Segmentation Strategy: Focus your team on the right customers, at the right time, with the right message.
Sales Process Architecture: Build a clear, stage-based process that maps to how your buyers actually buy and how your reps should sell.
Messaging & Enablement: Codify the pitch, objection handling, and proof required to close deals and arm your team to use it.
Outbound & Pipeline Engine: Launch outbound that scales, creates real opportunities, and feeds your team consistently.
Leadership Layer & Performance Rhythm: Install the management cadence, forecasting discipline, and accountability structures your team needs to scale.

... and a lot more.

Why Choose GTMomentum?

Tailored Approach

Customized strategies and systems designed to fit your business model, industry, and growth stage.

Outreach That Gets Results

No more cold emails that go nowhere. I use AI-driven personalization and proven messaging frameworks to deliver up to 8-10% reply rates, filling your pipeline with qualified leads that actually convert.

Fast, Measurable Results

Clear, data-driven outcomes that drive pipeline growth, shorten sales cycles, and increase deal sizes.

Unmatched Expertise

Decades of experience leading GTM teams and scaling revenue engines.

Expert-Led Sales Training

I’ve spent years leading GTM teams and coaching reps to hit their targets faster. With customized playbooks, AI-driven coaching, and proven methods like MEDDIC, I help teams boost close rates by 20%+... and keep winning.

Flexible, Scalable Solutions

Fractional services that provide the leadership and expertise you need without the full-time cost.

Deep Bench Of Talent

Our fractional bench has leaders from all over the industry.

Smarter Selling With AI & Automation

I use tools to streamline your workflows, automate manual tasks, and help your team focus on selling, closing deals faster with fewer headaches.

Rapid Revenue Impact

You won’t wait months to see results. I help companies unlock growth in as little as 30 days.

Don't take it from us. Take it from our founder's network.

I’m happy to take personal reference calls to share the wonderful talents Ben can bring to your organization, either in a sales leader role, a country MD role, or as change agent for unlocking growth in your sales organization.

Peter FitzGibbon's portrait
Peter FitzGibbon
SVP—SADA

Ben played a pivotal role in SADA’s successful transformation[…]. His unwavering commitment to putting the client first and his ability to instill that value across the organization were instrumental in this transition.

Paul Benjamin's portrait
Paul Benjamin
Director of Sales—SADA

Ben is a smart, dedicated, and highly collaborative individual. I wholeheartedly recommend him for any position requiring strong sales leadership and a commitment to team success.

Brad Laudal's Portrait
Brad Laudal
Account Executive—SADA

Give your sales engine unstoppable momentum.

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