Founder-led sales shouldn’t mean founder-bottlenecked growth. We build your sales engine to book more meetings and close more deals in weeks, not months.
This isn’t coaching and it’s not AI: it's an entirely new approach to sales systemization.









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In the first 4 weeks of working with The Founder's Sales Engine, we closed 5 new clients and learned how to run a sales process that closes faster predictably!

We're have much more control over the sales process now and we're closing customers in 3 meetings instead of chasing bad fits who don't close after 8 meetings or more. TFSE is a no-brainer and is an investment in your future growth.

I have addressed my limiting beliefs about selling and now recognize selling is an important skill. I have a sales process created with the right tools and the right system. If you are a founder who is floundering in your selling process I highly recommend TFSE.

I was able to help me triple my booking rate. If you're thinking about working with TFSE I would say just do it. You have nothing to lose and you're going to see incredible results.

I was able to close some deals on my own which I had not done before working with Ben and my biggest individual deal that I was able to close was a $10,000 deal. I would say TFSE is absolutely worth it.

Your sales knowledge and candid feedback was very much appreciated. They helped me onboard my new AE team well ahead of expected schedule with great sales methodology training, coaching and documentation. Much appreciated.

Note that The Founder’s Sales Engine™ is not a guarantee of results or a get-rich quick scheme. Outcomes vary depending on each founder’s market, offer, execution, and commitment. Case studies and testimonials are examples only and do not represent guaranteed results. Any business decision carries risk, and you are solely responsible for your own success.

Ben J. Abbey has proven success in growing businesses (>$100M sold), leading change, and building strong teams.