I turn scattered sales effort intoa revenue engine.
GTMomentum provides B2B sales coaching and GTM consulting for technology companies in SaaS, AI, and tech services, to improve pipeline, close rates, forecast accuracy, and sales execution. Led by Ben J. Abbey, a 22-year B2B tech sales veteran.
Ben was the nucleus of a team that grew sales 100%+ for several consecutive years.
Ben's coaching and leadership let me grow into a successful rep.
Ben's work catapulted my new team's onboarding 6 to 8 months ahead of schedule.
I expected a drill sergeant and a bootcamp. Instead I got a coach who helped us build a system and operationalize it.
Results have included
From guesswork to growth.
For execs, boards, sales leaders, and enablement teams, typical engagements range from a focused sales assessment to hands-on GTM transformation, direct rep coaching, and sales leadership support.
A revenue engine you can forecast.
Your company goes from scattered tactics for GTM to an engine built to scale your company. I work with you on what's most pressing, whether it's fixing who you target, why they buy, or how your team approaches sales. We can go deep on org structure, comp, and talent, too, so a great product becomes revenue you can forecast.
A team that closes more deals, faster.
Your team goes from selling on gut to running a repeatable play. I coach reps across the full sales cycle, building the habits, language, and deal discipline that turn scattered effort into revenue you can close when my engagement ends.
Offers for people who want to sell more.
Two different programs: solo founders selling, or individuals purchasing as current or future tech sales reps.
The Founder's Sales Engine™
You built it. I'll help you make it sell. Learn to build your first GTM, how to sell, and how to build the playbook that lets you hire a seller who adds value, not one who drains your time and money. Priced to your stage: early, already selling, or running a team that needs work.
The Sales Rep's Engine™
For people getting into tech sales, or existing tech sales reps who want to invest in getting better. Corporate-reimbursement approved, with flexible payment plans.

Hi, I'm Ben J. Abbey.
Founder and Principal of GTMomentum.
I sold and led in B2B tech for two decades, closed over $100M, and scaled SADA's Canadian team from 2 people to 200+ in under three years. I've trained, mentored, or promoted more than 100 reps, and many of them run teams of their own today.
I built my career on a simple deal: the better you get, the more you make. I've lived every part of it, from a first cold call to running a region, and I bring that to the companies and people I work with now.
GTMomentum is my sales practice and the firm behind two ventures, TFSE for founders and TSRE for reps. I'm the principal, and I stand behind anything that carries my name.
- Operator who has built and led real sales teams
- Hands-on from a first sales hire to a VP running the function
- Systems your team owns long after the engagement ends
Don't take my word for it.
Founders, reps, and leaders I've coached, led, and sold alongside.
Ben is a force of nature. He single-handedly launched our Canadian market, going from individual contributor to Managing Director in record time. He built a high-performing team and exceeded revenue targets.
Ben gets how to sell services. He literally wrote the book: hundreds of pages of seller guides, strategies, and coaching. Without Ben, we'd have cleared half of what we did in services bookings.
Ben was the nucleus of a team that grew sales 100%+ for several consecutive years. Determination, passion, hustle, and professionalism. He adds value in every interaction.
A passionate, creative, and highly effective sales leader. He reads and develops new markets, recruits world-class teams, and drives how his people engage customers. The sales leader you want on your team.
Ben turned our sales organization into an exceptional services-selling team. His influence shows in pipeline growth, larger deal sizes, high-profile logos, and seller performance.
Ben provided immediate impact: methodology training, process, and coaching. His work catapulted my new team's onboarding 6 to 8 months ahead of schedule.
One of the best learning experiences in my startup journey. As a technical founder leading enterprise sales, I knew I had gaps. Ben pointed them out with empathy and rigor, and pushed for structural fixes so they'd last. I feel far more confident in my sales process now.
I expected a drill sergeant and a bootcamp. Instead I got a coach who helped us build a system and operationalize it. For founders going from zero-to-one to one-to-ten who need a playbook and a team to run it, I strongly recommend Ben and TFSE.
Ben has been game-changing for our early sales team. He helped us build the foundations, and I don't believe real, sustainable growth would be possible without it. The side effect: I'm less in the weeds as founder and can focus on growing the company.
There are few people who have had as much impact on my career as Ben. His combination of empathy and results-oriented leadership is a positive force for any company culture. He identifies challenges and creates value.
Ben played a pivotal role in SADA's transformation from a sales-focused organization to a services-first powerhouse, with an exceptional grasp of MEDDICC. A true asset to any team.
I'm happy to take personal reference calls to share the talents Ben brings, whether in a sales leader role, a country MD role, or as a change agent for unlocking growth in your sales organization.
One of the most remarkable professionals I've encountered. A rare combination of intelligence, passion, and unwavering work ethic. If you want someone who delivers results and elevates those around him, Ben is the person.
Ben has a strong grasp of how to position data, cloud, and AI for both technical and business stakeholders. Strategic, knows how to navigate enterprise environments, and brings a steady, no-nonsense approach.
We wasted almost 2 years trying to figure out sales. As a technical expert with no sales experience, Ben took me from the ground up: why you're unique, how to message it, how to close meetings. If you're early in the startup cycle, don't wait.
Ben's aptitude for leading through change is remarkable. His expertise in sales training, building programs, and building teams consistently delivered impressive outcomes for the organization and its customers.
If I were leading a startup, Ben would be one of my first calls to lead new business acquisition. A true hunter, and very competitive. Get him on board and never look back.
In my first week reporting to Ben, I learned more about selling and sales strategy than in the previous three years. His coaching and leadership let me grow into a successful rep.
Ben was instrumental in our North-America-wide training and enablement. Smart, dedicated, and highly collaborative. I would welcome the chance to work with him again.
Ben took me from not understanding why my deals weren't closing to qualifying leads in the first meeting and knowing exactly where each deal stood. My ability to close improved significantly.
Ben leads with value first. He goes above and beyond, taking the time to help whenever I'm stuck. An excellent coach. I highly recommend GTMomentum.
Ben is a force of nature, and a great mentor and source of inspiration to a whole flock of mentees, myself included. Few invest their time and energy in the success of others like he does.
Always leading by example, inspiring and motivating. A hands-on approach to career coaching with real forward thinking. His dedication to success is contagious.
Ben was a key mentor, sharing keen insights and pushing me to reach beyond my role. His passion for customer-focused solution selling helped me take my career to new heights.
An excellent salesperson who cares deeply about his clients. High integrity and a strong work ethic. As a builder of new business, Ben is one of the best.
Ben's ability to develop and find repeatable processes is unique. A top rep who always took my call to make sure I was developing the right way and having success of my own.
A meticulous and skilled sales professional with acute business acumen and a passion for great customer service. Many of my colleagues share the same sentiment about the value Ben brings.
The work Ben did to redefine our pitch, pipeline, process, and playbook directly contributed to us being recognized as one of the fastest growing companies in the western United States.
A lot of sales and marketing people say the right things but deliver little. Ben was different. He drilled into the real problems we solve and turned it into sales materials that flow and capture attention.
Ben helped me triple my booking rate. If you're thinking about working with TFSE, just do it. You have nothing to lose and you're going to see incredible results.
We have much more control over the sales process now, closing customers in 3 meetings instead of chasing bad fits that don't close after 8.
In the first 4 weeks with The Founder's Sales Engine, we closed 5 new clients and learned to run a sales process that closes faster, predictably.
Ben focuses on the root of the problem first. He makes sure fundamentals like ICP and USP are crystal clear before outreach. Most assume they know their ICP; Ben forces you to dial it in.
Testimonials are real and shared with permission. They reflect individual experiences and are not typical, not a guarantee of results, and not financial or investment advice.
Let's discuss fixing your sales engine.
Tell me where you're stuck. We'll map the fastest path to more pipeline and closed revenue.